You may have missed this story in the flock of news reports surrounding the ongoing Chick-fil-A controversy but Amtrak is taking a stand and marketing directly to the gay market when other companies are alienating themselves from the demographic.
“Ride with Pride” is the slogan Amtrak is using to promote gay family travel by rail this season. Two ads begin with the title “Priceless Family Moments are Now Affordable” and feature gay families traveling within a train car. One ad features a male parents and the other female.
The ad most recently follows Target’s attempt at marketing to gay couples and families using the slogan “Be Yourself, Together.” announcing their acceptance of gay couples into the company’s wedding registry.
Amtrak hopes that the ad will lure gay families and leisure seekers especially since children ages two through fifteen travel at 50% off.
from The Examiner
02
Aug
‘Ride With Pride’ On Amtrak
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